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	<title>brandon proctor&#039;s blog. | brandon proctor&#039;s blog.</title>
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		<title>The Truth About The Top Internet Retailer List</title>
		<link>http://www.brandonproctor.com/the-truth-about-the-top-internet-retailer-list/</link>
		<comments>http://www.brandonproctor.com/the-truth-about-the-top-internet-retailer-list/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 04:13:22 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[brandon proctor]]></category>
		<category><![CDATA[brandonproctor.com]]></category>
		<category><![CDATA[business.]]></category>
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		<category><![CDATA[internet retailers]]></category>

		<guid isPermaLink="false">http://www.brandonproctor.com/?p=197</guid>
		<description><![CDATA[I always assumed that a list of “top” retailers would mean that overall performance would be a factor. I recently discovered that, with very few exceptions, this simply isn’t the case. Over the holidays, I did an analysis of the top 99 publicly traded Internet retailers to hopefully identify what made them special. I put [...]]]></description>
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		<title>Segmentation comes in twos.</title>
		<link>http://www.brandonproctor.com/segmentation-comes-in-twos/</link>
		<comments>http://www.brandonproctor.com/segmentation-comes-in-twos/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 21:11:51 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[brandon proctor]]></category>
		<category><![CDATA[brandonproctor.com]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.brandonproctor.com/?p=154</guid>
		<description><![CDATA[I can’t even begin to calculate how many times I have been approached to add a metric or segment to our web analytics solution. These should be good requests for an organization, right? Unfortunately, this is not always a positive addition. The problem emerges because the proposed segment or metric has no business case; it [...]]]></description>
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		<title>Beware of shiny objects.</title>
		<link>http://www.brandonproctor.com/beware-of-shiny-objects/</link>
		<comments>http://www.brandonproctor.com/beware-of-shiny-objects/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 04:27:56 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://brandonproctor.com/?p=133</guid>
		<description><![CDATA[At some time or another, shiny objects come to exist within businesses. These objects come in various forms, but they are a major time suck in the organization, producing little or no return on investment. Many organizations are focusing massive investment and resources into to the great social media enigma. We all believe that eventually this wonderful set of social spaces will generate [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Don’t talk about SOPA! (Stop Online Piracy Act)</title>
		<link>http://www.brandonproctor.com/dont-talk-about-sopa-just-when-we-thought-things-couldnt-get-any-worse/</link>
		<comments>http://www.brandonproctor.com/dont-talk-about-sopa-just-when-we-thought-things-couldnt-get-any-worse/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 01:52:59 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[brandon proctor]]></category>
		<category><![CDATA[brandonproctor.com]]></category>
		<category><![CDATA[business.]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[piracy]]></category>
		<category><![CDATA[SOPA]]></category>

		<guid isPermaLink="false">http://brandonproctor.com/?p=112</guid>
		<description><![CDATA[Believe it or not, I work in a field considered to fall into the “tech” category. Since I was very young, all things resembling the electronic genome fascinated me immensely, which spawned a wonderful relationship with such devices for my entire life. It was natural for me to fall into the profession that I did [...]]]></description>
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		<title>Is personalization bad?</title>
		<link>http://www.brandonproctor.com/is-personalization-bad/</link>
		<comments>http://www.brandonproctor.com/is-personalization-bad/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 01:48:15 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brandon proctor]]></category>
		<category><![CDATA[brandonproctor.com]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[personlization]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://brandonproctor.com/?p=103</guid>
		<description><![CDATA[I received this video today from a friend, the 3rd time it has been passed on to me, so I felt inclined to share it. On a side note, I believe it was sent to me because I am a major supporter of personalization. So, we all get personalized search results, which should be more [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What they taught you in school was wrong. 1 + 1 = 3.</title>
		<link>http://www.brandonproctor.com/what-they-taught-you-in-school-was-wrong-1-1-3/</link>
		<comments>http://www.brandonproctor.com/what-they-taught-you-in-school-was-wrong-1-1-3/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 21:26:34 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[brandon proctor]]></category>
		<category><![CDATA[brandonproctor.com]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://brandonproctor.com/?p=98</guid>
		<description><![CDATA[One of the most important lessons in online marketing is the realization that if 1+1=2, then you may have failed. Everything we track must have a purpose, and typically that purpose is to combine that metric with another metric to give us the business action we desire. Metrics should be created with the anticipation that they will [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Where to start&#8230;</title>
		<link>http://www.brandonproctor.com/where-to-start/</link>
		<comments>http://www.brandonproctor.com/where-to-start/#comments</comments>
		<pubDate>Tue, 31 May 2011 12:55:49 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[brandon proctor]]></category>
		<category><![CDATA[brandonproctor.com]]></category>

		<guid isPermaLink="false">http://91.biz/brandon/?p=10</guid>
		<description><![CDATA[I have never been much of a writer, but I think it is important to learn new things. I hope it is not a painful learning process for the people who choose to spend time reading this. I created this blog as a venue to express some of my frustrations and humble subjective views on [...]]]></description>
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